Test your CIQ

Take the simple (slightly light-hearted quiz) to see where your organisation fits in.

  1. Which statement best describes how you feel after leaving a good research debrief




  2. Which approach best describes your approach to investing in market research




  3. In your view actually attending the focus groups yourself is good because...




  4. Which best describes the level of consumer connectedness of your organisation




  5. Which statement best describes the extent to which consumer understanding and knowledge is spread across the organisation




  6. If I stopped any of the marketing team in a lift and asked them for the key consumer insights behind their growth plans would they...




  7. Which statement best explains how deep your consumer understanding goes




  8. Describe the profile of consumer insight professionals in your organisation




  9. Describe the Integrity of the insight function




  10. Which statement best describes how insight is used for innovation