Everyone knows the theory, then why is it so hard to be great at consumer insight?

Why is it the Consumer Insight culture within companies is too often a limiting force, a source of confusion, or a mechanism to hide behind? Landau CIQ has a mission to ensure consumer understanding is a driving force for inspiration, creativity and a motor that powers the achievement of business goals underpinned by market research of the highest quality.

Landau CIQ provides solutions in 3 areas

  1. Consumer IQ Nuts and Bolts

    Helping define, build, manage and leverage a high functioning consumer insight organisation/plan for growth.
  2. Building consumer marketing competencies

    Training and coaching marketing professionals in the core competencies of consumer marketing.
  3. Building Consumer entrepreneurship

    Fuelling innovation streams and marketing excellence from deep consumer understanding.